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To promote this new developed products, the company orchestrated a Rolex a very successful advertising: After a survey study, noted that the British will hold a horizontal tour of Dover Strait competitive swimming. As a result, it selected a beautiful young English woman swimming athlete for advertising models, put a waterproof sheet to her wearing a Rolex Cross swim the Straits of Dover. After landing, only Rolex waterproof watch still accurate travel time, confirming the quality of this excellent Audemars Piguet Royal Oak AP006 Watches waterproof watch. Since then, the Rolex company to the photographs taken of the woman ashore as advertising, and soon will open the market, so that the brand of Rolex has added a new luster. As the technology advances, increasingly shorter product life cycles, producers and entrepreneurs must constantly innovate and be invincible. "Production generation, development of generation, storage, generation" of product development, production and operation of the law of large number of those who have been recognized. Rolex is in this spirit that the company operate and grow. Then in 1931 they pioneered a Audemars Piguet Royal Oak AP006 Watches watch-winding device in the world champion; in 1945 added another first in the succes of the mind that watches the date of holes, so that "others do not have"; again in 1956, the date-based weeks of punctuation added to watch functions that the one-upmanship. These constant innovation, so that the brand image of the Rolex Chinese people. Rolex marketing tactics highlighted in the following two points: First, all costs for advertising, effective advertising strategies to achieve superior results.
